You sit still, you get old We often hear from folks who want to talk about our chair project; usually as emails but sometimes as phone calls. One of the most interesting comments lately was from one caller who after chatting a bit about active sitting observed, “You look at kids, and they’re always […]
One marker for a disruptive technology is that those pushing the old technology won’t “get it”. When we created an active sitting chair that improved posture and strengthened core muscles, we initially pitched it to the furniture world, because, well, it was furniture. This industry was completely nonplussed, however: a chair without a back or […]
Sitting without preconditions for folks without preconceptions So, it seems our little startup is not actually making a better chair. We’re trying to upend the whole idea of what a chair is. This isn’t an easy lift, because everyone already knows what a chair is. They’re wrong, but this won’t an easy argument to win. […]
